 |
|
|
The Glorius Mustache Challenge Grows on Retail Outlets
Men: Drop your razors. Ladies: Be prepared. Prickly whiskers may be making their way towards your lips, and they won’t be from your pet. Mustache madness is prevailing. The Glorius Mustache Challenge is now available for purchase on DVD at these select retail and Internet outlets: Urban Outfitters, Hot Topic, Amoeba Music and Film Baby. What began as a challenge from Jay Della Valle (a mustache-obsessed musician from New Jersey) to his friends, has become a nation-wide media craze over the past year. The 28 year-old Della Valle dared his under 30 year-old male friends to grow a mustache for one month. No beards. No goatees. Just the lone stache. As he began filming their journeys, more men requested to take part in the feat. The result is a hilarious look at one of pop culture's bygone trends and a tribute to the young men risking shame and ridicule to bring it back. In an age ruled by beards, goatees, and clean-shaven faces, Della Valle’s fight to save the mustache from permanent extinction has been featured on television (The Today Show, CNN Headline News, Geraldo at Large, Good Morning America, WB News 11, ESPN’s Cold Pizza) and in print (the cover of AM New York, USA Today, The New York Times, Variety, New York Press, The Village Voice, Wall Street Journal, Chicago Daily Herald, Boston Daily Herald, Time Out New York and The New York Post just to name a few). New York Press had this to say: “Nothing is more inspiring than a man who devotes his life to a cause or ideal: men like Gandhi and Nelson Mandela. Now, another hero joins their ranks. But instead of equality or freedom, filmmaker Jay Della Valle works tirelessly to save the elusive mustache—that much-maligned mouth muff usually associated with pedophiles and porn stars……” After several cross-country screenings, The Glorius Mustache Challenge can now debut in your living room. So head over to www.thegloriusmustache.com and bring the ‘stashe home. Not only does the DVD come with an hour of extra footage, including Della Valle’s adventures on CNN, “The Today Show,” and “Geraldo,” but your very own fake face fur. For more information, please visit www.audiocrushpr.com and www.myspace.com/gloriusmustache, where you’ll be able to view press clips and play the “Pick Your Stache” game.
###
|
|